The pandemic has accelerated the focus on health and wellness in people’s daily lives. The “2023 Global Consumer Trends” report, published by Mintel, analysed the seven core factors that drive consumer demand, one of which was health. In addition to a sharper focus on public health, people also paying closer attention to their own health, their personal lives and the surrounding environment, and are increasingly eager to achieve the right balance between health and life.
According to a study conducted by the University of Hong Kong, more than 95% of Hong Kong people suffer from a below-par health status. In particular, irregular sleeping patterns and inappropriate eating habits can lead to weakened immunity and increase people’s risk of suffering from various diseases.
It is widely acknowledged that the health and wellness industry has a promising outlook. There are many enterprises with which people can chose to cooperate – so why should they choose Amway, and what unique characteristics will make the company a big player in the health industry?
First of all, let’s learn a bit more about Amway. Founded in 1959, the company has a history of 63 years of international business, which now stretches across more than 100 countries and territories. Amway has pledged to make a big leap forward in the health and wellness arena as part of its long-term strategic development. It has a vision to help people live healthier and better lives, with a goal to become the most trustworthy healthy life solution provider among consumers, and to be the No.1 business platform for entrepreneurs. Tapping into a global health market valued at US$1.2 trillion, of which the vitamin and health supplement market accounts for US$130 billion.
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