Build a Professional, Compliant Amway Business Through “Pull Communication”

The new performance year has already started. We believe every Amway Business Owner (ABO) has set clear goals and is actively planning for the year ahead. To build a strong, long-term, and sustainable Amway business, it takes more than enthusiasm and action - it also requires sharing and promoting in the right way professionally and in full compliance.

ABOs are required to always follow the Rules of Conduct when promoting Amway business opportunities or product information. It is strongly recommended to avoid being overly aggressive or using inappropriate methods that could harm one’s professional image - or even lead to unnecessary misunderstandings.

• Avoid promotion on platforms you do not own or manage. ABOs should not post information about promotion or business opportunity in public forums, third-party communities or groups created by others. 

• Avoid sending promotional messages to strangers. ABOs should avoid initiating private messages to strangers to introduce Amway business opportunities or products, so as not to cause annoyance or be perceived as improper promotion. 

A better approach is to use “pull communication”. By consistently managing your personal platform, sharing your experience and building trust, people who are interested are willing to learn more. 

• Make good use of your personal platform.  ABOs can share life-related content and personal product experience on social platforms they own or manage. The social platforms include Instagram, Facebook or other personal channels. This helps your audience understand the products in a deeper and more meaningful way.  
• Build a professional image. By providing sincere, positive, and high-quality content, you can reflect your lifestyle attitude, share product usage tips, and demonstrate professional knowledge. Over time, this strengthens both trust and your personal influence.

• Respond to inquiries appropriately. When friends, customers or followers proactively ask questions based on your sharing, ABOs should respond with suitable information and follow up accordingly - always with mutual respect and a clear understanding of others’ needs.

The essence of “pull communication” is to attract people who are interested in Amway products or its business opportunity through reading the content, building trust and your personal influence. It is not driven by sending mass messages or proactively approaching strangers. This approach helps maintain a professional image and supports long-term, stable relationships with customers and partners.

As we look ahead to the new performance year, let’s commit to the Rules of Conduct together. Let’s share Amway value with professionalism, sincerity, and responsibility - building a stronger foundation for the Amway business.