【Corporate Privileged Customer】Aroma of Wine

The rapid development of e-commerce around the world is seeing a shift in behavior, with more and more consumers shopping online. The Hong Kong Fine Wine Exchange – better known as Wine-Ex – is the first local online wine trading platform, offering professional and reliable wine trading services to wine lovers in Hong Kong.

A: Amagram

W: Keith Chu, CEO of Wine-Ex

A : What services does Wine-Ex provide to customers?

W: Wine-Ex is the first real-time online wine trading platform in Hong Kong. Our platform is directly linked to LIV-Ex, the global marketplace for wine trade, which has thousands of products listed via live offers. About 10,000 types of wine are available on the trading platform every day, and customers can buy their favorite bottles in real time. We recently opened a physical store in Tsim Sha Tsui. We have been storing wine for more than 10 years, so the wines sold in the store are all our favorites and private collection! My goal is to share about wine with more people at the same time as providing a new place for those looking to buy.

A : How should we choose wine?

W: You should first understand your wine-tasting habits and budget before making a purchase. Some people do not have much preference so they may not take the taste and flavor of wine into full consideration. On the other hand, some wine lovers show a deep interest in wine and are keen to know more details about the origin of the wine and the winery itself. We recommend customers to choose Bordeaux red wine if they prefer a strong aroma; while Burgundy red wine might be a better choice for those who prefer light-bodied wine. When it comes to choosing high-quality wine, origin plays the most important role; it has been observed that wine from high-quality areas gives more guarantee of quality.

A : How can we properly store wine at home?

W: Wine is organic substance so the structure of wine will deteriorate due to oxidation if it is not stored in a proper way or at the appropriate temperature and humidity. Therefore, wine should be stored in a constant temperature wine cabinet to ensure its quality. There are many different types of thermostatic wine cabinets on the market, and the compact design of many cabinets means they won’t take up too much space in your home.

A : Why did you choose the Amway Atmosphere Sky™ Air Treatment System?

W: We have been paying much more attention on the health of our employees and customers under the pandemic, so we decided to install an air purifier. We chose the Amway Atmosphere Sky™ Air Treatment System as it is 99.99% effective in removing more than 340 contaminants and particles as small as 0.0024 microns, providing staff and customers with a safer and cleaner shopping and working environment.