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"Understanding the Direct Selling Industry" - Latest videos by the Chairman of Hong Kong Direct Selling Association

13 Apr 2023

Mrs. Angela Keung, the Chairman of Hong Kong Direct Selling Association and Vice President of Amway Hong Kong, recently filmed a series of videos introducing Hong Kong Direct Selling Association and explaining what direct selling is, how to distinguish between legitimate and illegitimate direct selling company, and the issue of pyramid selling, among other things. She has also recently filmed four new videos to help Distributors dispel doubts and concerns that consumers or those interested in joining the direct selling industry may have.

The responsibilities of Hong Kong Direct Selling Association are to represent the interests of its member companies, gather and share information on local regulations, legislation, and other important issues of common concern through the pooling of various resources and experiences, and encourage close contact among industry executives. The association also organizes and assists member companies in establishing a consumer affairs liaison and complying with commercial ethics codes, while also producing different short videos to convey the correct codes of conduct for the direct selling industry, which member companies can follow.


Mrs. Angela Keung, the Chairman of Hong Kong Direct Selling Association and Vice President of Amway Hong Kong, has recently filmed four videos to explain whether direct selling requires inventory stocking, whether it requires paying high participation fees, and whether it is necessary to recruit members, among other common concerns of consumers or those interested in joining the direct selling industry. Through these videos, she hopes to help everyone to better understand and safeguard their own rights.


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