For nearly 70 years, Amway has built a culture based on the four Founders Fundamentals and six company values, providing high-quality products and low-cost, low-risk business opportunities to fulfill the promise of "helping people live better, healthier lives", helping Amway Business Owners (ABOs) to achieve a state of Health and Wellbeing. Click on the videos below to learn more about Amway's beliefs and values.
Our Company
Founders Fundamentals - Reward
Founders Fundamentals - Hope
Founders Fundamentals - Family
Founders Fundamentals - Freedom
Six Values - Achievement
Six Values - Free Enterprise
Six Values - Integrity
Six Values - Partnership
Six Values - Personal Responsibility
Six Values - Personal Worth
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