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Artistry Brand Story: Heritage of Beauty Artistry Brand Story: Heritage of Beauty

Artistry Brand Story: Heritage of Beauty

19 Mar 2025

In 1958, Edith Rehnborg pioneered Artistry with a mission to provide beauty solutions for every woman’s needs. Together with her husband, Carl Rehnborg, the two combined the very best of skin and nutrition science to create a new holistic approach to beauty.

Flourishing to the four corners of the globe, Artistry grew rapidly to become one of the leading premium beauty brands in the world. Thanks to the razor-sharp focus on breakthrough science and personalized solutions, Artistry’s expertise in cutting-edge formulas and first-to-market ingredients grew from strength to strength. Artistry championed the uplifting and energizing power of beauty where skin can thrive in optimum health.  

Today, Artistry celebrates what’s always been at her core – Health Beauty. Combing science with nature’s most efficacious ingredients, Artistry approaches beauty holistically to reveal skin that looks healthier and younger for longer. Artistry’s clean guidelines ensure products are formulated only with ingredients that enhance healthy beauty. 

Artistry – Healthy Looking Skin. Lasting Beauty.

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